______________________________________________________________________________________ .....................
The Story Behind the our Name & Logo
The word "Ocher" means मिट्टी का पिला रंग , the yellow earthy pigment; evoking the mud-plastered homes of Bastar’s artisan villages. These villages, predominantly adorned in ocher tones, serve as a profound symbol of our connection to our homeland, heritage, and the raw beauty of traditional craftsmanship—values that we strive to celebrate and sustain.
The logo embodies this narrative, intertwining the brand's essence and mission.
- The word "Ocher" is presented in both English and Hindi, reflecting a global outlook deeply rooted in Indian heritage. The inclusion of Hindi pays homage to India’s rich cultural legacy, anchoring the brand in its origins while resonating with a broader audience.
- The two leaves enclosed in a circle represent sustainability and a deep connection to nature, encapsulating our commitment to eco-conscious practices and environmental preservation.
- The three dots symbolise the tribal communities who form the backbone of Ocher Studio. They honor the artisans whose skills, traditions, and stories are integral to our mission of conserving and promoting traditional crafts.
The overall design of the logo ensures a timeless appeal, seamlessly mirroring the brand's ethos—a blend of tradition and modernity. This story defines the visual identity of Ocher Studio, creating a meaningful connection with its audience and reinforcing its purpose of celebrating and sustaining heritage.